Visually, Prowler pays tribute to the rolling art of hot rods. Prowler also embodies some of the most advanced technology and materials and has the distinction of being North America's most aluminum-intensive vehicle. It was only a few years ago that the idea of mass producing a factory hot rod seemed too radical a concept for any major automaker to undertake. Since then, however, the Chrysler Group's concept-to-reality roadster has cruised into the hearts and garages of passionate automotive enthusiasts in North America.

Prowler first appeared as a concept car at the 1993 North American International Auto Show in Detroit. Favorable response prompted the former Chrysler Corporation to unveil a production version of Prowler at the 1996 North American International Auto Show. Production began in July 1997 as a 1997 model and was only available in Purple. Prowler is manufactured at Conner Avenue Assembly Plant in Detroit and is built alongside the Dodge Viper production line

Dr. Ru's full name is Rudy Kutey. He has been a pinstriper for over 30 years beginning his career pinstriping cars and motorcycles.

In the late 1990's Chrysler contacted Dr. Ru again and commissioned him to stripe the Woodward Prowlers. The Black Tie and Mulholland followed. As of July, 2001, he has striped 150 Woodwards, 168 Black Ties and 1282 Mulhollands. It takes him approximately 15 minutes to stripe one Prowler, which includes drying time. He striped about 10 cars a day. Dr. Ru has pinstriped several other vehicles for Chrysler, including some antique cars